Will online ads suffer the same fate as Newspapers?
As consumers start to rely more and more on their social-networks and the wisdom of the crowd for products, services advice and information, will this cause a decrease in the consumers reliance on online advertising, thus causing a decline in online ads?
A bit like the situation that newspapers find themselves in. News haven’t change nor will they go away. But how we access them has certainly changed and that has had a huge impact on Newspapers business models.
Advertising... Go away!
Advertising won’t go away, but how we access and extract value from them is changing and will probably affect its business model as well. So, may be in a not so distant future, we’ll either stop seeing online advertising (at least in their traditional shape and form) or see a big decline as advertisers start reaching and using direct lines of communication with their target markets (permission marketing & Seth Godin) and engaging them in the promotion of their services and products, thus, making online advertising as we know it today obsolete.
