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As consumers start to rely more and more on their social-networks and the wisdom of the crowd for products, services advice and information, will this cause a decrease in the consumers reliance on online advertising, thus causing a decline in online ads?

A bit like the situation that newspapers find themselves in. News haven’t change nor will they go away. But how we access them has certainly changed and that has had a huge impact on Newspapers business models.

Advertising... Go away!

Advertising won’t go away, but how we access and extract value from them is changing and will probably affect its business model as well. So, may be in a not so distant future, we’ll either stop seeing online advertising (at least in their traditional shape and form) or see a big decline as advertisers start reaching and using direct lines of communication with their target markets (permission marketing & Seth Godin) and engaging them in the promotion of their services and products, thus, making online advertising as we know it today obsolete.

(Note: this post was originally posted last year. Due to the hacker incident it’s being reposted again!)

http://tinyurl.com/qj3hqd I never knew that Newspapers enabled Democracy! I thought it was the other way around: It’s because of Democracy and freedom of speech that we have Newspapers! Newspapers are failing not because of Democracy or a lack of, or putting Democracy at risk. They are simply dying because they have failed to see the comings of a new wave of media/content creators and information/news dissemination enabling technologies, lack of vision and flexibility and a refusal to explore and experiment with other revenue generating models. Darwin at its best: Evolve and adapt or face extinction!